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Divine Blog
Teasel Mailshot - Direct Marketing
Posted: Sep 2008, Matt | In: News | Leave a comment
Not something we do very often, but today we delivered a targeted email marketing campaign for Andrew Rowson on behalf of his client Teasel PM.
Using a series of techniques, and just a little magic, we produced an HTML email that was delivered to a targeted distribution of 600. HTML emails are notoriously tricky to get right because no two email clients are ever the same.
In the end, we used a single solid graphic which masked a hidden text area. If the email client wasn’t able or willing to show the graphic, it could at least show the text version.